Digital platforms are online businesses that facilitate social or commercial interactions between two or more parties. The rapid rise in smartphone ownership has provided users greater access to these platforms at any time as long as the Internet is within their reach.
Business-wise, these platforms led to the introduction of departments that deal specifically with digital marketing. Most successful businesses have been reported to invest in this department as they bring in more sales in return. Businesses like web hosting companies get most of their sales from these platforms.
Talking of the COVID19 pandemic that has hit the world leaving most people dead and others Corona Virus positive, most governments have been forced to enforce lockdown. Kenya, for example, has implemented curfew hours country-wide and restrictions of movements to and from counties like Nairobi, Mombasa, Kilifi, and Kwale.
This is indeed a good initiative in order to contain the spread of COVID-19. However, the fact is that the economy has been largely affected. Most businesses have experienced mass losses.
Main digital platforms in digital marketing.
1. Search Engine:-
This a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user.
Among them are:
2. Social Media:-
The most popular are:-
5. Email :-
There are platforms that offer free Email Marketing to their subscribers. They include:-
More digital platforms keep on emerging and can be used to benefit a company especially when it comes to marketing.
If you have any other platform that is widely used and is important, feel free to share in the comments below.